On Saturday the 22nd of January the new Nike Factory Store in Amsterdam opened it’s doors. This new store is the flagship of Nike’s European factory store business. For a factory store at this moment this is as premium as it gets. Great lay-out & merchandising, mannequin podium, light boxes, magnetic graphics, in store I Mac to log into Nikestore.com. That and many more exclusive features raise the bar to set the future for the Global business in Nike Factory Stores.
Even though there were some very long work days to get the store open, it was a very enjoyable project. It was the perfect project to say goodbye to Nike! I have been working for the company as a Product Presentation Territory Manager for the last half year. In those six months I have seen a lot, travelled all over Europe, opened stores, visited many more and made friends for life! As I want to spend more time with my family I decided to move on and leave the company. Since all the support, which flew in from all over Europe, to merchandise the store came from my territory, it was awesome to see them all once more on this final store opening.
After a soft opening event on Wednesday the 19th for all the staff from Nike’s European Headquarters, the Saturday featured an opening event for all customers. Dutch rap star Yes-R came to perform in front of the store and free waffles were handed out to the stores customers. Furthermore people could get autographs and a picture taken with Yes-R. A very fun day since I was asked to take all the photo’s. It is always great to mix pleasure in with work. So as this was my first time shooting such an event it was quit a challenge.
Enjoy some more images of the day:
If you want to see more of this great store please visit the Zuidermolenweg 58-60 in Amsterdam. It is next to the Praxis, G-star & Toys XXL
Matmiata 